Hello, and nice to meet you! My name is Liz Li


I’m a graphic designer specializing in books and branding.


Welcome to my portfolio!

PROJECT NAMETYPE
Authentic Chinese Food
Book

Take-a-Ticket
Branding, Packaging

Sincerely,
Branding

Rye + Rhythm
Branding

Candy Wands
Branding, Packaging

Chop Suey
Book

Mirror to Mirror
Book

Forage
Book

Cellophane
Book

WKW: The Artistry of
Wong Kar Wai

Book

Picklehead
Branding

Bucket List Journal
Book

Self-Love Club JournalBook
Motion & Animation
Motion
Authentic Chinese Food
The History Behind 11 of the Most Notorious Chinese American Fast Food Recipes
    7.25″ wide x 9.5″ tall
    4c offset printed w/embossing & spot UV on cover
  • 112 pages perfect-bound

  • Publisher: self-published
  • Food photography: Rachel Kim
  • Printer: Ken The Book Printer
  • Role: copywriting, editorial design, photo direction, illustration, production
  • Typeface(s): Mikrobe Variable, Mr Eaves XL Sans, Valnera Variable, Larken

Authentic Chinese Food is a cookbook that explores the Chinese American diaspora through the fast food they have become notorious for. This “American Chinese food”, such as General Tso's chicken, crab rangoons, and chow mein, has often been dismissed "inauthentic" by the general American public, as well as by Chinese people themselves. However, this book further examines the nuance of the word "authentic" and what this American Chinese fast food really means for Chinese immigrants.


The origin of each dish is distilled into a brief essay at the start of each recipe. Together, the histories of these dishes explore the political and social xenophobia that Chinese immigrants have faced and continue to face in America and how Chinese immigrants cooked and sold these dishes out of necessity to survive in a country that wanted them gone. As a whole, this book asks: is authenticity a quality defined by strict tradition, or is authenticity a living word that describes lived experience, regardless of class or nationality?

From editorial design, to art direction onsite at the photoshoot with Rachel Kim, to copywriting, I had the joy and privilege of leaving my mark on each element of the project. For this project, I was also responsible for production coordination and communication with an independent printer and local Bay Area business, Ken The Book Printer, who helped me bring my vision to life.

© Liz Li 2024
work may not be used for AI/ML training.