Hello, and nice to meet you! My name is Liz Li.
I’m a graphic designer specializing in books and branding.
Welcome to my portfolio!
Wong Kar Wai
Rethinking Drinking for the Sober & Curious
- 6″ wide x 8″ tall
- 4c offset printed w/ foil stamping on cover
- 208 pages perfect-bound with ribbon marker
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- Publisher: Chronicle Books
- Role: editorial design, illustration, design coordination
- Collaborators: Vanessa Dina (Design Director)
- Typeface(s): VAG Rounded
For anyone who’s been considering swapping out cocktails for mocktails, Booze Less is the helping hand you've been waiting for.
Through interactive prompts and activities, mini-essays exploring being alcohol-free in an alcohol-filled world, and hardworking how-tos, this guided journal shows you how to take your sober curiosity from possibility to way of life and find power and freedom in doing so.
Our target audience for this title was Millenials and Gen Z individuals who are seeking a bright, fun, and modern way to redefine their relationship with alcohol. With this in mind, I chose a sleek design and contrasted this severity with a playfully rounded font.