Hello, and nice to meet you! My name is Liz Li


I’m a graphic designer specializing in books and branding.


Welcome to my portfolio!

PROJECT NAMETYPE
Authentic Chinese Food
Book

Take-a-Ticket
Branding, Packaging

Mirror to Mirror
Book

Chop Suey
Book

Sincerely,
Branding

Double Happiness
Book

Rye + Rhythm
Branding

Candy Wands
Branding, Packaging

Forage
Book

Cellophane
Book

WKW: The Artistry of
Wong Kar Wai

Book

Eerie Legends
Book

Booze Less
Book

Bucket List Journal
Book

Self-Love Club JournalBook
Picklehead
Branding

Motion & Animation
Motion
Booze Less
Rethinking Drinking for the Sober & Curious
    6″ wide x 8″ tall
    4c offset printed w/ foil stamping on cover
  • 208 pages perfect-bound with ribbon marker

  • Publisher: Chronicle Books
  • Role: editorial design, illustration, design coordination
  • Collaborators: Vanessa Dina (Design Director)
  • Typeface(s): VAG Rounded

For anyone who’s been considering swapping out cocktails for mocktails, Booze Less is the helping hand you've been waiting for.
Through interactive prompts and activities, mini-essays exploring being alcohol-free in an alcohol-filled world, and hardworking how-tos, this guided journal shows you how to take your sober curiosity from possibility to way of life and find power and freedom in doing so.


Our target audience for this title was Millenials and Gen Z individuals who are seeking a bright, fun, and modern way to redefine their relationship with alcohol. With this in mind, I chose a sleek design and contrasted this severity with a playfully rounded font.
© Liz Li 2025
work may not be used for AI/ML training.