Hello, and nice to meet you! My name is Liz Li.
I’m a graphic designer specializing in books and branding.
Welcome to my portfolio!
Wong Kar Wai
Plan a Lifetime of Adventures and Memories
- 6″ wide x 8″ tall
- 2c offset printed w/ foil stamping on a Wibalin case
- 112 pages perfect-bound with elastic band closure
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- Publisher: Chronicle Books
- Role: editorial design, illustration, design coordination
- Typeface(s): ITC Clearface Pro, Poppins
The Bucket List Journal is a guided journal that aims to help you discover what you want most. With over 100 thought-provoking prompts and questions spanning travel, personal growth, hobbies, family, relationships, and more, it empowers you to reimagine your dreams.
Tasked with creating a journal that appealed to both recent graduates and retirees, I set out to develop a design system that was mass-appealing, yet still visually engaging. I chose friendly typefaces, a bright color palette, and incorporated minimal illustrations to create a design system that was at once approachable yet playful.