Candy Wands is a candy brand celebrating the Chinese street food tánghúlú (糖葫芦), which are skewers of fruit dipped in hardened sugar. In this mass-produced version, the skewer of fruit becomes a gummy lollipop coated in a hard candy shell. I decided to offer the candy in two flavors: strawberry and hawthorne (in my opnion, the best flavors of tánghúlú).

For this brand, I used handwritten, textured typefaces that reference the street food origins of tánghúlú (糖葫芦). This, combined with the street cart motif gives the brand personality while also making it accessible to young and old audiences alike.

My goal was to make the brand feel playful, nostalgic, and inviting across all product uses. It should feel modern, yet still pay homage to the street food that inspired it.

Interactive 3D model of candy