Hello, and nice to meet you! My name is Liz Li


I’m a graphic designer specializing in books and branding.


Welcome to my portfolio!

PROJECT NAMETYPE
Authentic Chinese Food
Book

Take-a-Ticket
Branding, Packaging

Sincerely,
Branding

Rye + Rhythm
Branding

Candy Wands
Branding, Packaging

Chop Suey
Book

Mirror to Mirror
Book

Forage
Book

Cellophane
Book

WKW: The Artistry of
Wong Kar Wai

Book

Picklehead
Branding

Bucket List Journal
Book

Self-Love Club JournalBook
Motion & Animation
Motion
Chop Suey
A Book About That Chinese Restuarant Font
    4.5″ wide x 12″ tall
    riso printed black and red ink on yellow paper
  • 64 pages perfect bound

  • Publisher: self-published
  • Role: editorial design, illustraiton, production
  • Typeface(s): Chop Suey, Alegreya

Chop Suey is a book about that Chinese restaurant font. You know, the one with blocky strokes that feels vaguely racist but also is used widely by Chinese business owners. In this book, I explore the visual landscape of the Chinese American experience through the aesthetics of China in America – such as this typeface, the architecture of Chinatowns, and Chinese entertainers in Hollywood.

To mimic the feel of a restaurant menu, I chose a drastically vertical trim size.




I included annotations on the images and the articles editorializing on the content with my personal thoughts and experiences as a Chinese American who grew up in a place where my family and I were almost the only Asian people around. Additionally, the book features some of my own writings where I deemed it necessary. Source material is printed in red ink, while my writings and annotations are printed in black ink, representing my personal voice.
© Liz Li 2024
work may not be used for AI/ML training.