Hello, and nice to meet you! My name is Liz Li


I’m a graphic designer specializing in books and branding.


Welcome to my portfolio!

PROJECT NAMETYPE
Authentic Chinese Food
Book

Take-a-Ticket
Branding, Packaging

Sincerely,
Branding

Rye + Rhythm
Branding

Candy Wands
Branding, Packaging

Chop Suey
Book

Mirror to Mirror
Book

Forage
Book

Cellophane
Book

WKW: The Artistry of
Wong Kar Wai

Book

Picklehead
Branding

Bucket List Journal
Book

Self-Love Club JournalBook
Motion & Animation
Motion
Self-Love Club Journal
A journal celebrating the joys of being you!
    6″ wide x 8″ tall
    4c offset printed w/ neon pantone and spot gloss on cover
  • 144 pages perfect-bound paperback with sticker sheet tipped in the back

  • Publisher: Chronicle Books
  • Role: editorial design, art direction, color correction
  • Collaborators: Hyesu Lee (illustrator), Allison Weiner (art direction) 

A trusty companion for a self‑love and healing practice, from illustrator and comics creator Hyesu Lee, this journal is a knowing smile and a shared sigh to keep by your side. Self-Love Club Journal, like its companion book Self-Love Club, takes a joyous approach to self-acceptance and is full of reminders that no matter where you are in your journey, you are enough, and you are loved.Welcome to the club!


Taking art from Hyesu’s Self-Love Club book and new art she delivered, I created a book that not only centers Hyesu’s art but also serves as a functional, interactive, fun-filled journal. This included using pieces of Hyesu’s art to create original cover, endsheet, front matter, and sticker sheet designs. I also tested the lined pages for line height and legibility of different pens and pencils on the art.

In order to preserve the brightness and integrity of Hyesu’s art, I chose to swap one of the traditional CMYK (cyan, magenta, yellow, and black) ink channels with a flourescent Pantone ink. This allowed all the illustrations to shine brighter without the time-consuming process of isolating certain parts of the art for a scecial spot ink channel.


Shop the journal here
© Liz Li 2024
work may not be used for AI/ML training.