I was commissioned to create identity branding, signage, and promotional materials for “Sincerely,” an senior art showcase and gallery exhibition for undergraduates of UCLA’s department of Design|Media Arts (DMA).

The name “Sincerely,” comes from the letter valediction, and it was chosen to honor the bittersweetness college students feel as they graduate. “Sincerely,” aims to communicate that yes, these students were here, left their mark on UCLA, and are ready for what’s next. As such, I chose to combine familiar mail motifs, such as stamps, with pixelation to refernece the digital nature of Design | Media Arts.