Hello, and nice to meet you! My name is Liz Li.
I’m a graphic designer specializing in books and branding.
Welcome to my portfolio!
Wong Kar Wai
Series branding
- 4″ wide x 3.5″ tall x 1.5” deep
- 4c offset printed box w/spot gloss; 1c printed tickets
- Hexagonal box containing a roll of 200 perforated tickets
- Publisher: Chronicle Books
- Role: branding, packaging, & editorial design, illustration
- Typeface(s): Rammus Display, Hatfield Park Pro, Category
Take-a-Ticket is a gift format series from Chronicle Books that offers 200 tickets inside a hexagonal box. Each title in the series offers a quick infusion of positivity into your day. Each heagonal box contains a roll of 200 perforated tickets with affirmations, tear-able puns, or prompts for creative inspiration.
Want more info? Interested to see my process of developing this brand? Read the case study
As the lead designer on this project, I was responsible for setting the tone and aesthetic for the series. After extensive collaboration with the editorial team, marketing & sales executives, and the design directors, I settled on an approach that combined playful color and with a retro-inspired visual vernacular.
Shop Take-a-Ticket: Affirmations
Here are the three other visual directions I explored: