Take-a-Ticket is a gift format series from Chronicle Books that offers 200 tickets inside a hexagonal box. Each title in the series offers a quick infusion of positivity into your day. Each heagonal box contains a roll of 200 perforated tickets with affirmations, tear-able puns, or prompts for creative inspiration.

Want more info? Interested to see my process of developing this brand? Read the case study

As the lead designer on this project, I was responsible for setting the tone and aesthetic for the series. After extensive collaboration with the editorial team, marketing & sales executives, and the design directors, I settled on an approach that combined playful color and with a retro-inspired visual vernacular.

As part of my process, I explored 3 alternative directions for the brand before ultimately deciding that the chosen direction best suited the impulse-buy, gifty nature of the series.

Shop Take-a-Ticket: Affirmations, Dad Jokes, and Creativity

Here are the three other visual directions I explored: