Hello, and nice to meet you! My name is Liz Li


I’m a graphic designer specializing in books and branding.


Welcome to my portfolio!

PROJECT NAMETYPE
Authentic Chinese Food
Book

Take-a-Ticket
Branding, Packaging

Mirror to Mirror
Book

Chop Suey
Book

Sincerely,
Branding

Double Happiness
Book

Rye + Rhythm
Branding

Candy Wands
Branding, Packaging

Forage
Book

Cellophane
Book

WKW: The Artistry of
Wong Kar Wai

Book

Eerie Legends
Book

Booze Less
Book

Bucket List Journal
Book

Self-Love Club JournalBook
Picklehead
Branding

Motion & Animation
Motion
Take-a-Ticket
Series branding
    4″ wide x 3.5″ tall x 1.5” deep
    4c offset printed box w/spot gloss; 1c printed tickets
  • Hexagonal box containing a roll of 200 perforated tickets

  • Publisher: Chronicle Books
  • Role: branding, packaging, & editorial design, illustration
  • Typeface(s): Rammus Display, Hatfield Park Pro, Category

Take-a-Ticket is a gift format series from Chronicle Books that offers 200 tickets inside a hexagonal box. Each title in the series offers a quick infusion of positivity into your day. Each heagonal box contains a roll of 200 perforated tickets with affirmations, tear-able puns, or prompts for creative inspiration.

Want more info? Interested to see my process of developing this brand? Read the case study




As the lead designer on this project, I was responsible for setting the tone and aesthetic for the series. After extensive collaboration with the editorial team, marketing & sales executives, and the design directors, I settled on an approach that combined playful color and with a retro-inspired visual vernacular.
As part of my process, I explored 3 alternative directions for the brand before ultimately deciding that the chosen direction best suited the impulse-buy, gifty nature of the series.

Shop Take-a-Ticket: Affirmations, Dad Jokes, and Creativity

Here are the three other visual directions I explored:

© Liz Li 2025
work may not be used for AI/ML training.