The Floral Project Deck is a set of 30 folding cards, arranged seasonally. Each card contains a recipe for a seasonal floral arrangement and features an full page illustration, creating a wonderfully luxe package.

This easy-to-use deck includes 30 how-to recipe cards for creating gorgeous seasonal arrangements, including:

A lush harvest tablescape
A welcoming holiday wreath
A summer-sweet centerpiece for al fresco dining
A 'grateful guest' bundle to present to your host
Bouquets for Valentine's Day, Mother's Day, and more

box cover

box spine

flower-shaped thumb hole

sliding tray inside box

instruction booklet

A petite booklet outlines the basics essential tools and a flower glossary for easy reference to get you started, and each card features a photo of a flower arrangement and step-by-step instructions. The Floral Project Deck makes it easier than ever for flower lovers to make their own gorgeous designs at home.

As the designer on this project, I designed the cards and packaging. My goal was to create an elegant design system by choosing typefaces that were inspired by flower shops and complemented the art and photos well. It should feel timeless and chic.

fronts of 4 season cards (from L to R: winter, spring, summer, autumn)

backs of 4 season cards (from L to R: winter, spring, summer, autumn)

front of winter card

back of winter card

inside of winter card

outside of winter card

front of spring card

back of spring card

inside of spring card

back of spring card

front of summer card

back of summer card

inside of summer card

outside of summer card

front of autumn card

back of autumn card

inside of autumn card

outside of autumn card