Hello, and nice to meet you! My name is Liz Li


I’m a graphic designer specializing in books and branding.


Welcome to my portfolio!

PROJECT NAMETYPE
Authentic Chinese Food
Book

Take-a-Ticket
Branding, Packaging

Sincerely,
Branding

Rye + Rhythm
Branding

Candy Wands
Branding, Packaging

Chop Suey
Book

Mirror to Mirror
Book

Forage
Book

Cellophane
Book

WKW: The Artistry of
Wong Kar Wai

Book

Picklehead
Branding

Bucket List Journal
Book

Self-Love Club JournalBook
Motion & Animation
Motion
WKW: The Artistry of Wong Kar Wai
A book celebrating the auteurship of Wong Kar Wai
    5.5″ wide x 8.5″ tall
    Digital mockups
    CMYK+W printed on black paper

  • Concept
  • Role: editorial design
  • Copy: Li Cheuk-to
  • Typeface(s): Lucette, League Mono

WKW: The Artistry of Wong Kar Wai is a concept book I made to celebrate the work of my favorite director: Wong Kai Wai. In order to highlight the themes of light versus shadow in Wong’s work, I chose to use toned black paper and print CMYK+W. This dark paper also mimics the darkness of a theater, which allows the fim tills to shine even brighter on the page.



For the cover design, I chose thin lines and geometry inspired by classic Chinese patterns. These rules are continued in the interior spreads where they become threads that draw connections and lead the reader from one element to another. The title of each film is featured as a running header along the bottom of the pages. It is cut in half to reference the themes of what is seen versus hidden in Wong’s films.

In addition to stills from the film, this book also features movie posters designed by me—featured in images 2 and 7 below. As the primary audience for this reading book would be film buffs, I chose a monospaced typeface that is not only legible, but enhances the film analyses and references the “undesigned” UI of film production technology. This stiffness is contrasted by the serif typeface Lucette for the headers and title, as it reflects the wistful, romantice mood of Wong’s films. It should capture the grace and subtlety of Wong’s filmography through editorial design.


So far, only In The Mood For Love is completed. Text by Li Cheuk-to for The Criterion Collection
© Liz Li 2024
work may not be used for AI/ML training.